Beyond the potential profits that may come from investing in a portfolio of businesses, investors can enjoy a few additional benefits of buying into businesses they believe in.
First, it’s a chance to be a part of the next big thing – to be like the dragons on Dragon’s Den and pick exciting businesses, follow their progress as they grow and get credit and recognition for having been one of the first people to spot them.
Second, you get to contribute to the culture of innovation by supporting entrepreneurs when they need it most and giving them a chance to get great new businesses off the ground.
Third, it’s a way to get involved with innovation in an area you’re interested in or are passionate about, and share in the success of the business.
And, it is the opportunity to support your friends and family on their exciting new business endeavour.